Translating Tropical Profiles
Into High-Contrast Art Direction

Styling and photography for the exclusive launch of Khanoon O’Clock, a limited-edition Jackfruit IPA collaboration between Brassneck Brewery and Maenam restaurant. The visual art direction focuses on an immersive, high-saturation environment that communicates the beer's tropical flavour profile. The product styling introduces a massive, texturally complex whole jackfruit and cross-section slices into the frame to establish immediate sensory context. This fruit is balanced by a striking, deep magenta bromeliad flower that echoes the vibrant pink gradient of the can design. Set against an intricate, golden-yellow and pink patterned vintage backcloth, the composition leverages sharp directional lighting to carve out the clean silhouette of the aluminum can. The high-impact imagery emphasizes contrast, colour harmony, and raw ingredient scale, producing a premium campaign asset utilized across press releases, online editorial features, and targeted digital marketing channels.

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Fare Branding + Collateral