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      <image:title>SAY HELLO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.kmcomms.com/home</loc>
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      <image:title>KATHARINE MANSON COMMUNICATIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>KATHARINE MANSON COMMUNICATIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>KATHARINE MANSON COMMUNICATIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>KATHARINE MANSON COMMUNICATIONS</image:title>
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    <loc>https://www.kmcomms.com/work</loc>
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    <lastmod>2024-02-12</lastmod>
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    <loc>https://www.kmcomms.com/portfolio</loc>
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    <lastmod>2026-10-29</lastmod>
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  <url>
    <loc>https://www.kmcomms.com/portfolio/project-four-l3zw3-dk9py-xcmem-llk7k-cnfna-hdlnk-ncaej-drtr9</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/0d8a3787-c2e1-4acf-9576-e68eb39dd18c/MiddleFrequencyLogo_Black.png</image:loc>
      <image:title>PORTFOLIO - Middle Frequency Identity + Website</image:title>
      <image:caption>Combination Mark: To distance the brand from typical New Age aesthetics, the main mark reinterprets Jeffrey's astrological sign, Libra, into a sleek, modern visual framework. • Typography &amp; Alignment: The brand name is centered between the parallel lines of the Libra symbol using Poppins. Chosen for its monolinear weight and geometric roots based on pure circles, the typeface acts as a visual anchor for the concept of equilibrium. • Structural Narrative: The top framing stroke remains completely continuous, while the baseline is physically fractured by the descending tails of the "q" and "y" in "Frequency." This intentional break visualizes an energetic disruption, illustrating what happens when one detaches from intuition and mindfulness.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/4dc80188-7cb6-4c79-a340-0fc19f3081a5/MiddleFrequencyColourPalette.png</image:loc>
      <image:title>PORTFOLIO - Middle Frequency Identity + Website</image:title>
      <image:caption>Colour Palette: A foundational palette of sage green, terracotta, ivory, and black, curated to directly emphasize the grounding, real-world nature of Jeffrey’s practice. By anchoring the brand in rich earth tones, the palette establishes an immediate sense of stability and accessibility for those interested in engaging with energetic work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/1793159521370-XP141LPON91AJ9MKYWPG/LoopedLogoColour_SiennaBrown.png</image:loc>
      <image:title>PORTFOLIO - Middle Frequency Identity + Website</image:title>
      <image:caption>Sub-Brand Wordmark: Designed for Jeffrey’s Karmic Cycle Coaching Session, the Looped wordmark fits seamlessly into the Middle Frequency brand while maintaining a distinct identity. Retaining the geometric Poppins typeface for continuity, the mark features a custom typographic modification where the overlapping "O"s form an infinity symbol. This subtle transformation introduces a sleek visual hook that elegantly communicates the karmic loop concept of repeating patterns of events, emotions, and relationships.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/2e2449c2-bb01-4be2-aaa6-919458355a38/Middle+Frequency+Gift+Card-02.png</image:loc>
      <image:title>PORTFOLIO - Middle Frequency Identity + Website</image:title>
      <image:caption>Applied Design: The Middle Frequency e-gift card translates the brand’s visual identity into a seamless digital experience. By pairing the full combination mark with the striking tagline, "Your Guides want you to know...", the layout is optimized specifically for screen readability and premium digital delivery. The composition ensures that the brand's elegant, guided message remains impactful and visually striking when arriving directly in a recipient's inbox.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/936a1b23-dfb3-455d-a9d4-73e0c7633010/MiddleFrequencyVisualAssets_1.png</image:loc>
      <image:title>PORTFOLIO - Middle Frequency Identity + Website</image:title>
      <image:caption>Visual Assets + Textured Gradients: fluid, ethereal aura gradient matrix utilized across background textures and images in the web design and social media assets. This dynamic digital treatment serves as a distinct visual cue that separates Middle Frequency from traditional, cliché metaphysical offerings, bringing a sharp, contemporary aesthetic to the user experience.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/926254ea-4644-4790-969e-eba5c4f10fb5/MiddleFrequency_MarkColour_SageGreen.png</image:loc>
      <image:title>PORTFOLIO - Middle Frequency Identity + Website</image:title>
      <image:caption>Pictorial Mark: Middle Frequency’s pictorial mark distills the brand identity into a single, highly recognizable icon. The elongated Libra sign symbolizes both balance and frequency. Versatile by design, it seamlessly adapts to various formats, from a website favicon to subtle branding on social media assets and other marketing collateral.</image:caption>
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    <image:image>
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    <loc>https://www.kmcomms.com/portfolio/project-three-sng7y-jkgxx-kmlk5-rslaw-j2h5a-jr5g9-mshlb-w3ynr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/9c67eef1-0ca6-45eb-aad3-14d815382f75/Black_JSMedia_Outlines_Logo.png</image:loc>
      <image:title>PORTFOLIO - Julian Sun Media Brand Identity</image:title>
      <image:caption>Wordmark + Monogram: The Julian Sun Media logo captures an elegant tension between raw personal artistry and structured, contemporary design. The bespoke initials were produced with the expressive stroke of a felt marker. This fluid icon is anchored by the company name presented in the modern sans-serif typeface, Rival.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/0a328744-d751-4474-8a45-47854037e624/JulianSunBizCard_DesignKatharineManson.png</image:loc>
      <image:title>PORTFOLIO - Julian Sun Media Brand Identity</image:title>
      <image:caption>Applied Design: The business card is printed on a heavy 16pt black cardstock with an unconventional rectangular crop to create a distinct, premium tactile experience. The front layout features the monogram presented in a faint yellow hue, beautifully paired with the wordmark rendered in an understated pale blue, a bold contrast to the black. On the reverse, a large "JS" initial mark dramatically bleeds off the edge in a clear spot-gloss black finish, creating a sleek tone-on-tone contrast against the matte paper. This measured execution showcases the photographer's uncompromising commitment to detail, perfectly aligning Julian Sun Media with the standards of luxury brands.</image:caption>
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    <loc>https://www.kmcomms.com/portfolio/project-two-ky966-n329z-nnx53-feazs-ajmse-wtxm2-r2lnj-thakd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/2773d48b-d5d2-41bc-b463-e6fe8cb92ef4/JAK+logo.png</image:loc>
      <image:title>PORTFOLIO - Joie Alvaro Kent Identity + Website</image:title>
      <image:caption>Monogram + Wordmark: The visual identity for Joie Alvaro Kent pairs a clean, modern wordmark with a sophisticated monogram to reflect her notable status as an award-winning cookbook author, food writer, and culinary judge. The sleek, thin-weight sans-serif font brings a refined, modern aesthetic that lends immediate editorial credibility to the brand. To construct the bespoke monogram, the letterforms were carefully customized—modifying alignments, adjusting the negative space, and altering shapes to ensure structural harmony. This minimalist lettering acts as a versatile signature icon, distilling her multifaceted literary and culinary career into a timeless, premium mark that feels both authoritative and deeply personal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/04f28151-ed51-45fc-af2c-1124583b0d39/JoieAlvaroKentWebsite_DesignKatharineManson.png</image:loc>
      <image:title>PORTFOLIO - Joie Alvaro Kent Identity + Website</image:title>
      <image:caption>Website: The portfolio website design serves as a dynamic, editorial-driven archive of Joie Alvaro Kent’s culinary journalism and cookbook projects. Optimized for seamless navigation, the layout organizes prestigious book releases, food journalism, and judging highlights into a clean grid that mirrors an online food magazine. The homepage prominently features the tagline, “Turning Mangoes Inside Out,” which serves as a dual metaphor. It honours her Filipino upbringing—recalling childhood memories of flipping mango skins to savour every last bit—and represents her editorial approach of digging deep to extract personal stories from chefs. Ultimately, the design balances culturally grounded storytelling with a professional showcase that instantly engages readers, publishers, restaurateurs, and media partners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/9ed07153-96b9-4cb7-a57e-3f732271b635/JAKBizcard_Mockup.png</image:loc>
      <image:title>PORTFOLIO - Joie Alvaro Kent Identity + Website</image:title>
      <image:caption>Applied Design: The business card utilizes the simple elegance of the monogram on premium, textured linen cardstock to present Joie Alvaro Kent with minimalist sophistication. Bathed in soft, muted West Coast shades of blue, the layout balances the ultra-clean, light sans-serif typography with ample negative space to echo the quality feel of a luxury publication. The design ensures her contact details and core pillars—author, writer, and judge—are presented with crisp, structural hierarchy, leaving a lasting first impression within the culinary arts community.</image:caption>
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    <loc>https://www.kmcomms.com/portfolio/red-wagon-boozy-shake-campaign-photography</loc>
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    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
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      <image:title>PORTFOLIO - Red Wagon Boozy Shake Campaign Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/1d20daa7-3ed6-44c6-9ce6-a486ec454126/RedWagon_Burger_TheSmash_Dinner-1945_MansonWardPhotography.jpg</image:loc>
      <image:title>PORTFOLIO - Red Wagon Boozy Shake Campaign Photography</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - Red Wagon Boozy Shake Campaign Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/8cabe9a5-f0a1-435f-9ffc-556e7db0615d/RedWagon_Cocktail_AperolSpritz_Dinner-1940_MansonWardPhotography.jpg</image:loc>
      <image:title>PORTFOLIO - Red Wagon Boozy Shake Campaign Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/64168dd0-5a31-49ff-8727-883cdaafb9ae/RedWagon_Cocktails_Dinner-1984_MansonWardPhotography.jpg</image:loc>
      <image:title>PORTFOLIO - Red Wagon Boozy Shake Campaign Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/ee479d76-557e-4d91-a0e0-5474e342b567/RedWagon_Cocktails_Dinner-1985_MansonWardPhotography.jpg</image:loc>
      <image:title>PORTFOLIO - Red Wagon Boozy Shake Campaign Photography</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - Red Wagon Boozy Shake Campaign Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/4d11dcd5-cef4-4065-b4fb-06ba7256255c/RedWagon_Milkshake_SpikedMocha_Dinner-1870_MansonWardPhotography.jpg</image:loc>
      <image:title>PORTFOLIO - Red Wagon Boozy Shake Campaign Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/f177e42e-52d7-4bf8-a25c-ad7160069dc3/RedWagon_Milkshake_TequilaLimePie_Dinner-1841_MansonWardPhotography.jpg</image:loc>
      <image:title>PORTFOLIO - Red Wagon Boozy Shake Campaign Photography</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - Red Wagon Boozy Shake Campaign Photography</image:title>
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    <image:image>
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      <image:title>PORTFOLIO - Red Wagon Boozy Shake Campaign Photography</image:title>
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  <url>
    <loc>https://www.kmcomms.com/portfolio/the-riesling-project-photography</loc>
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    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
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      <image:title>PORTFOLIO - The Riesling Project Photography</image:title>
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      <image:title>PORTFOLIO - The Riesling Project Photography</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/fd88fda9-5aac-44f2-87ac-92c443bb9523/TheRieslingProject_MaenamOrofinoTantalus_714-2_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - The Riesling Project Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/3bc6b42f-491c-4c37-9e56-1127de3fc1cc/TheRieslingProject_MaenamOrofinoTantalus_827_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - The Riesling Project Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/4521982a-4597-4ec9-be07-0b5bb29d6225/TheRieslingProject_MaenamOrofinoTantalus_818_PhotoMansonWard+%281%29.jpg</image:loc>
      <image:title>PORTFOLIO - The Riesling Project Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/6bfe62e4-c560-4c20-8282-8759d6d1ab1c/TheRieslingProject_MaenamOrofinoTantalus_828_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - The Riesling Project Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/cd92adb5-6915-4102-8415-616a22ffdd05/TheRieslingProject_MaenamOrofinoTantalus_849_PhotoMansonWard+%281%29.jpg</image:loc>
      <image:title>PORTFOLIO - The Riesling Project Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/a75162e3-8720-4716-98b3-beb91454bedc/TheRieslingProject_MaenamOrofinoTantalus_715_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - The Riesling Project Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/8b1df2e5-6e2e-4487-befb-e3e7be789d56/TheRieslingProject_MaenamOrofinoTantalus_851_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - The Riesling Project Photography</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kmcomms.com/portfolio/maenam-x-brassneck-collab-beer-photography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/5680b6ed-7fdf-479a-b5ab-575a3e84e108/Brasneck_Maenam_KhanoonOClockJackfruitIPAP1140607_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Maenam X Brassneck Collab Beer Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/a77f866c-7c02-468d-bd55-fb439c6524f7/Brasneck_Maenam_KhanoonOClockJackfruitIPAP1140620_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Maenam X Brassneck Collab Beer Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/0d3af6a4-905c-44b8-ae98-4bcc0f9b2f2b/Brasneck_Maenam_KhanoonOClockJackfruitIPAP1140623_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Maenam X Brassneck Collab Beer Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/0f30fdd6-fd31-4cfd-bb60-80d2261fabba/Brasneck_Maenam_KhanoonOClockJackfruitIPAP1140613_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Maenam X Brassneck Collab Beer Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/5128f81b-93d5-40dd-934a-657fdf10f276/Brasneck_Maenam_KhanoonOClockJackfruitIPAP1140628_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Maenam X Brassneck Collab Beer Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/8c6fa01c-7591-4c51-b13e-9761c15f7f8b/Brasneck_Maenam_KhanoonOClockJackfruitIPAP1140603_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Maenam X Brassneck Collab Beer Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/3fe270ba-f6d4-47d1-95ae-d3e1df8c6b00/Brasneck_Maenam_KhanoonOClockJackfruitIPAP1140630_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Maenam X Brassneck Collab Beer Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/12486c61-7a32-451a-8591-8fe75b923832/Brasneck_Maenam_KhanoonOClockJackfruitIPAP1140610_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Maenam X Brassneck Collab Beer Photography</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kmcomms.com/portfolio/odd-society-spirits-boneyard-photography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/39a843c3-dad0-4f30-9fb0-1511d26c6a05/Boneyard2023_OddSocietySpirits_P1140991_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Odd Society Spirits Boneyard Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/7c5c4785-8bd6-482a-a124-e62ba89563e6/Boneyard2023_OddSocietySpirits_P1140964_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Odd Society Spirits Boneyard Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/007c44b5-21b7-4e7e-9b41-738e968ee7d1/Boneyard2023_OddSocietySpirits_P1140988_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Odd Society Spirits Boneyard Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/39c5b118-da63-4081-ad96-1ef97774ecf5/OddSociety_Halloween_Boneyard2023_P1150095-2_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Odd Society Spirits Boneyard Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/7a29227d-991b-4fb7-aaeb-74ab7dd643d9/Boneyard2023_OddSocietySpirits_P1150003_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Odd Society Spirits Boneyard Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/0db11c07-dbbb-419d-97f6-1dc5b0e30660/Boneyard2023_OddSocietySpirits_P1150002_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Odd Society Spirits Boneyard Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/d7739af0-2e73-404f-9f5d-07c6fb0e2f79/OddSociety_Boneyard2023_P1150039_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Odd Society Spirits Boneyard Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/4b199004-b4a4-472f-9cac-29a53070ae6e/Boneyard2023_OddSocietySpirits_P1150044_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Odd Society Spirits Boneyard Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/897be425-4e51-4cab-9d1d-284a30d5308e/OddSociety_Halloween_Boneyard2023_P1150095_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Odd Society Spirits Boneyard Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/15def038-9ae0-4edd-ba7b-b53743989fc8/Boneyard2023_OddSocietySpirits_P1150045_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Odd Society Spirits Boneyard Photography</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kmcomms.com/portfolio/kafkas-heartshaped-cookie-identity-photography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/5425fbf0-ea15-4130-b3ca-996de3749dde/Kafka%27s+Pizza+STICKER.png</image:loc>
      <image:title>PORTFOLIO - Kafka's Heart-Shaped Cookie Identity + Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/6c6ea442-96b5-4761-973c-e93b69eba28d/Kafka%27sHeartShapedPizzaCookieValentine_P1140562_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Kafka's Heart-Shaped Cookie Identity + Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/16256d2d-b36b-4119-8d68-e4a0b8ffa9f6/Kafka%27sHeartShapedPizzaCookieValentine_P1140537_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Kafka's Heart-Shaped Cookie Identity + Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/78119d7e-4c64-4b83-82d5-d2fd6ec78553/Kafka%27sHeartShapedPizzaCookieValentine_1_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Kafka's Heart-Shaped Cookie Identity + Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/3eec093b-155f-46ee-bbce-4d1eb7862443/Kafka%27sHeartShapedPizzaCookieValentine_P1140559_photoMansonWardjpg+%281%29.jpg</image:loc>
      <image:title>PORTFOLIO - Kafka's Heart-Shaped Cookie Identity + Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/72c0a26a-607c-4fa0-9f02-3da16520a0fb/Kafka%27sHeartShapedPizzaCookieValentine_P1140533_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Kafka's Heart-Shaped Cookie Identity + Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/5b4f87e7-ffa8-4566-ab57-8128b27f28a9/Kafka%27sHeartShapedPizzaCookieValentine_P1140553_PhotoMansonWard.jpg</image:loc>
      <image:title>PORTFOLIO - Kafka's Heart-Shaped Cookie Identity + Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/2d5014ec-85e1-40c3-b672-2c8413e330de/Kafka%27sHeartShapedPizzaCookieValentine_3_PhotoMansonWard+%281%29.jpg</image:loc>
      <image:title>PORTFOLIO - Kafka's Heart-Shaped Cookie Identity + Photography</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kmcomms.com/portfolio/project-one-f5w4d-z9nem-s3jda-eyssk-a6prr-9smjh-plebs-fnhtf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/1793133592549-SAOARR82BJJZS0Y24HRR/LPC_Shield_FullColour_3X2.png</image:loc>
      <image:title>PORTFOLIO - Le Petit Chapeau Brand Identity</image:title>
      <image:caption>Emblem: Designed to communicate heritage, tradition, and a touch of modern whimsy, Le Petit Chapeau's primary brand mark integrates a vintage butcher crest with a line drawing of a personified pig. • Typography: Featuring the expressive, book-inspired Marion serif typeface to capture a historical yet contemporary feel. • Colour Palette: A balanced mix of dark sage green, soft dusty pink, antique cream, and wool grey, evoking old-world charm with a contemporary sensibility that feels instantly inviting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/ec643bbb-2a1c-4f26-89f1-caab1b63e5fb/LPC_Henry_2inch300ppi_Transparent.png</image:loc>
      <image:title>PORTFOLIO - Le Petit Chapeau Brand Identity</image:title>
      <image:caption>Mascot: Meet Henry, a jovial yet distinguished pig wearing the English chef’s signature tweed newsboy cap. Henry's personality was captured first through pencil sketches, refined with felt tip drawings, and detailed with his tweed cap and monocle using tracing paper overlays. The finalized illustration was vectorized to serve as the focal point for both the primary crest and standalone treatments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/cda69f69-8e8c-4f72-8bd1-9f689840b625/LPC+Favicon+for+KMComms+wesbite+portfolio+.png</image:loc>
      <image:title>PORTFOLIO - Le Petit Chapeau Brand Identity</image:title>
      <image:caption>Monogram Logo: Le Petit Chapeau's LPC monogram is designed specifically for use as a digital favicon. Utilizing the Marion typeface, the letters feature an intentional offset alignment to evoke a sense of unexpected charm at a small scale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/70845401-0dd3-4f8e-944a-173eb58592c6/Colour_LPC-Wordmark_Logo.png</image:loc>
      <image:title>PORTFOLIO - Le Petit Chapeau Brand Identity</image:title>
      <image:caption>Combination Mark: Designed for Le Petit Chapeau’s expanding line of gourmet food products beyond traditional charcuterie. To establish a standalone logo for future offerings, I isolated the chef's signature newsboy cap as the primary icon, pairing it with the Marion serif font. A clean, all-caps sans-serif typeface was introduced for "Gourmet Foods" to lend a slightly more structured, corporate anchor to the sub-brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/1793150063364-ZBBYWROQ6H8P9D5VZ0JX/LePetitChapeau_PateEnCroute_BrandDesignKatharineManson.jpg</image:loc>
      <image:title>PORTFOLIO - Le Petit Chapeau Brand Identity</image:title>
      <image:caption>Brand Collateral: Le Petit Chapeau emblem stickers are applied directly to artisanal terrines wrapped in butcher paper. The nostalgic packaging is secured with red-and-white baker's twine and anchored by a vintage manila tag featuring handwritten labels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/1793149973551-EI1QZ4IM7D94W18AB147/LePetitChapeau_PackagedTerrine_BrandDesignKatharineManson.jpg</image:loc>
      <image:title>PORTFOLIO - Le Petit Chapeau Brand Identity</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/1793150160387-IJQG5KZ1SOLY87P1U3MS/LePetitChapeau_BlackPudding_BrandDesignKatharineManson.jpg</image:loc>
      <image:title>PORTFOLIO - Le Petit Chapeau Brand Identity</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.kmcomms.com/portfolio/vancouver-craft-beer-week-2017-collateral</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/d1df9ba7-d2e4-4686-a147-c2140cb0fba0/VancouverCraftBeerWeek2017CollaborationBeerHazyPale.png</image:loc>
      <image:title>PORTFOLIO - Vancouver Craft Beer Week 2017 Collateral</image:title>
      <image:caption>Campaign Design &amp; Art Direction: The visual system draws direct inspiration from the sunset hues of the event's official collaboration beer can—translating a vibrant palette of summery gold, peach, coral, and seafoam green across all media. Mirroring the tropical notes of the hazy pale brew, the art direction establishes a warm invitation to explore local craft culture. To ground the campaign materials in their physical destination, the artwork integrates the iconic silhouette of the PNE Fairgrounds backdrop, weaving coastal mountains and local evergreens together with the stylized lines of carnival rollercoasters and Ferris wheels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/e08133b0-3f7f-4a56-b1d4-71c5bb9f4b80/VanocuverCraftBeerWeek2017_PosterDesignKatharineManson.webp</image:loc>
      <image:title>PORTFOLIO - Vancouver Craft Beer Week 2017 Collateral</image:title>
      <image:caption>Scalable Marketing Collateral: Engineered for massive production versatility, the responsive layout was optimized to handle the strict demands of a multi-size campaign roll-out. The composition effortlessly scaled across twelve unique digital display ad dimensions and diverse print variations without compromising typographic hierarchy or illustrative detail. From compact street handbills and large print advertisements to expansive digital assets and festival signage, the adaptable framework maintained a unified, high-impact presence leading up to the main weekend.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/8468a8d6-25b1-4eb9-8705-3ff9a81d5f9a/VCBW-2017-Festival-Poster-WEB.png</image:loc>
      <image:title>PORTFOLIO - Vancouver Craft Beer Week 2017 Collateral</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/36a4ffd5-6b01-4399-a39f-24286154e2a2/VCBW+2017+Georgia+Straight+WebAd_SS_160X600.png</image:loc>
      <image:title>PORTFOLIO - Vancouver Craft Beer Week 2017 Collateral</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/8211ec76-a6c0-4b05-84f6-ad8ab7faba6a/VCBW+2017+GeorgiaStraightWebAd_LB_320X50.png</image:loc>
      <image:title>PORTFOLIO - Vancouver Craft Beer Week 2017 Collateral</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/640949f7-58a4-443f-a564-3332f61459fd/VCBW+2017+Georgia+StraightWebAd_BB3_300X250.png</image:loc>
      <image:title>PORTFOLIO - Vancouver Craft Beer Week 2017 Collateral</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/eb98904c-383a-4655-802c-8bcd1c3cd79d/VCBW-2017-MyShowPassBanner.png</image:loc>
      <image:title>PORTFOLIO - Vancouver Craft Beer Week 2017 Collateral</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/c33596ae-15e9-423f-aaa9-0229d5998d7a/VCBW+2017+Georgia+Straight+Print+ad.png</image:loc>
      <image:title>PORTFOLIO - Vancouver Craft Beer Week 2017 Collateral</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/05976ba0-d50a-42ba-80e6-e045b3803316/VCBW-2017-GeorgiaStraightWebAd_LB_728X90.png</image:loc>
      <image:title>PORTFOLIO - Vancouver Craft Beer Week 2017 Collateral</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/37f519ec-02a3-49af-b3cd-2b54be7657a2/VCBW-2017-BAND-Poster_web.png</image:loc>
      <image:title>PORTFOLIO - Vancouver Craft Beer Week 2017 Collateral</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kmcomms.com/portfolio/fare-branding-marketing-collateral</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/d4869922-7632-4a33-9e4e-fa43cdf29d84/FARE_DTESNHDinner_Instagram.jpg</image:loc>
      <image:title>PORTFOLIO - Fare Branding + Collateral</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/8386ce11-2a1f-4230-ac4c-db225474a56a/DTESNHFareDinnerPosterFORWEB_NewJan3.jpg</image:loc>
      <image:title>PORTFOLIO - Fare Branding + Collateral</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/4f23fa82-47bc-4cc1-bc97-1540c777498d/FARE_DTESNHDinner_Twitter.jpg</image:loc>
      <image:title>PORTFOLIO - Fare Branding + Collateral</image:title>
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  <url>
    <loc>https://www.kmcomms.com/portfolio/project-one-f5w4d-xg9k5-5day9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/a39b83e2-c804-4dc7-beb6-fd1ce1c5c1c9/Le-Tigre-Pop-Up-At-Torafuku-INSTA.jpg</image:loc>
      <image:title>PORTFOLIO - Torafuku Temporary Parking Branding + Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/88243e3a-c8f8-46bb-8054-68d326757cb6/Torafuku-LeTigre_Bowl%232FingerLickinChicken_2880x2304.jpg</image:loc>
      <image:title>PORTFOLIO - Torafuku Temporary Parking Branding + Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/5654b24a-9553-4e18-b647-477434cd7dab/TorafukuLeTigreTemporaryParkingLunchMenu_FingerLickinChicken_PhotoKatharineManson.jpg</image:loc>
      <image:title>PORTFOLIO - Torafuku Temporary Parking Branding + Photography</image:title>
      <image:caption>Visual Identity &amp; Food Photography: The Temporary Parking identity embraces a bold, street-inspired graphic style that directly riffs on the food truck's temporary mobility issues. To balance this casual food-truck theme with Torafuku's polished interiors, the art direction relies on hyper-focused, brightly lit food photography to separate the lunch popup from Torafuku's renowned dinner service. Capturing vibrant shots of signature dishes like Kickass Rice, Gimme a Beet, and Finger Lickin’ Chicken bolstered the campaign's narrative. These editorial food assets were paired with sharp graphic accents to build immediate visual urgency, driving midday foot traffic and digital engagement across social media and third-party platforms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/879f8ede-c2a2-484e-a3c8-5243e09549aa/Torafuku-LeTigre_GimmeABeet_2880x2304.jpg</image:loc>
      <image:title>PORTFOLIO - Torafuku Temporary Parking Branding + Photography</image:title>
    </image:image>
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  <url>
    <loc>https://www.kmcomms.com/portfolio/campagnolo-tshirt-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/5eac11fa-2f60-4fa2-99cd-eb20227d203d/Camp_T_Shirt_4brown.png</image:loc>
      <image:title>PORTFOLIO - Campagnolo T-Shirt Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/1793276085216-05TPQ3KVQEHZEW58WHGT/IMG_4087.jpg</image:loc>
      <image:title>PORTFOLIO - Campagnolo T-Shirt Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/118e3352-73ab-44e9-991c-54f000e57811/Camp_T_Shirt_4grey.png</image:loc>
      <image:title>PORTFOLIO - Campagnolo T-Shirt Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kmcomms.com/portfolio/buy-bc-trade-show-display</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/8cb71f00-d579-4d08-8808-2fdb6288b42b/BuyBC_ArchBow_DoubleSided.png</image:loc>
      <image:title>PORTFOLIO - Buy BC Trade Show Display</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/fbf3a5cb-6e88-4dec-9ae4-87638bb4d9cf/BuyBC_Header.png</image:loc>
      <image:title>PORTFOLIO - Buy BC Trade Show Display</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/38f4a07d-fa48-4ee4-b17b-b8585a6a08f3/BuyBCPavilion_GSF2025-edited-scaled.jpg</image:loc>
      <image:title>PORTFOLIO - Buy BC Trade Show Display</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/c6dad124-2e17-4077-b6aa-15f3af3267bd/buybc-pavillion-2025.jpg</image:loc>
      <image:title>PORTFOLIO - Buy BC Trade Show Display</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60dcde7b11688c49e5a18dd6/47e6823c-de94-4602-8a0a-41a47ef6413f/BuyBCPavilion_Z8C7547-2048x1365.jpg</image:loc>
      <image:title>PORTFOLIO - Buy BC Trade Show Display</image:title>
    </image:image>
  </url>
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