Packaging design, creative styling, and promotional photography for the launch of Kafka's Valentine's Day Heart-Shaped Pizza Cookie. This campaign frames a limited-edition bakery offering as a fun, lighthearted event, stepping away from traditional romance clichés. These visual assets feature retro-inspired typography block-printed directly onto white miniature pizza boxes with the cheeky slogan, “Kafka’s: A Pizza My Heart.” The accompanying lifestyle photography splits its narrative focus between striking top-down studio lay flats over hot pink backdrops and candid, narrative-driven outdoor portraits. By pairing the custom box art with playful street scenes, the campaign assets establish drove immediate seasonal engagement across local digital media outlets and social channels, foot traffic and online sales.