This targeted campaign establishes art direction and photography for East Van’s beloved diner, The Red Wagon, for the summer 2024 launch of their evening burgers and boozy shakes menu. Moving beyond the restaurant's iconic daytime reputation, the promotional campaign creates a lively, high-indulgence aesthetic timed perfectly for warm-weather dining. The resulting photo assets—spanning social media layouts, digital press kits, editorial publications, and updated menus—seamlessly integrate saturated, high-contrast imagery to successfully pivot the neighbourhood brunch staple into a destination for evening cocktails and dinner.