Cinematic Narrative Styling
for a Deadly Seasonal Release

Product styling and photography for the highly anticipated release of Boneyard Canadian Whisky, a complex, limited-edition expression launched to celebrate Odd Society Spirits’ 10th anniversary. Shot on location in the Pacific Northwest just in time for Halloween, the visual assets establish a moody, cinematic narrative that leans into the macabre, skeleton-themed bottle illustration. The art direction splits the campaign across two distinct environments: deep, atmospheric forest setups utilizing natural bokeh, damp wood textures, and dried autumn foliage, and a stylized studio environment complete with creeping low-lying fog, replica bones, and plastic spiders. By capturing the rich, amber warmth of the liquid contrasted against weathered wood posts, industrial chain link, and stark skeletal props, the compositions create an evocative seasonal invitation. The resulting high-impact imagery emphasizes raw texture and tonal depth, producing a versatile suite of marketing assets utilized across editorial publications, social media, and online shopping platforms.

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Joie Alvaro Kent Identity + Website

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Red Wagon Boozy Shake Campaign Photography